this is a position to which i have held for a number of years: the only real mistake in design is the lack of stance. if one does not have a point of departure, it is rather impossible to prove the relevance of one's thoughts or ideas, & if a design tactic cannot be defended, it will immediately lose the applicability in its use or functionality in every day life.
the almost simultaneous rise & fall of kitsch industrial design has proven this. if the goal is to please the masses through diluted ambivalence, it will ultimately fail in pleasing anyone. the only noteworthy aspect of this tactic is its intentional ubiquity; the thought that a single idea could be muted enough to apply to everyone is not a new one, though when applied to design it becomes almost antithetical.
successful design is successful because it incites discourse. it certainly does not need to make everyone happy, but it does need to make everyone feel something; positive or negative, the sentiment needs to exist.
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