deviation studio was a young, romanticized version of a comprehensive design studio which acted as an outlet for a group of jobless designers. the idea was to become the faceless, ageless pioneers of graphic, web, & reproduction design, which had been completely underrepresented in our area. at times, painfully so.
this wasn't the problem; we had no trouble bringing on clients, we had no trouble with turnaround (as we had no jobs at the time, this was life), & no problem with customer satisfaction. the only thing(s) distancing us from our goal was the idea that it wasn't what we should have been doing.
"dude, are you looking for real jobs too? yeah same. i've got nothing so far."
well all went to college for something or other, some to grad school; the way we thought we should be spending our time was the way we had always been taught to. study hard, work hard, be educated & driven, & you'll make it. these are the magical ingredients to your inevitable success. though as we've seen in recent history, our parents' guide to create a future has a shelf-life.
all this time we've been bred to pursue [some would say] outdated goals of a concrete career, when in reality the ethereal aspirations we had as children & young adults seem like safer bets now. or, at the very least, something one could say they took a risk for.
oh well. it was fun while it lasted.
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